TOMSShoeFans.com was featured in the book Implementing Word of Mouth Marketing by Idil M. Cakim. The book came out a couple of months ago, but I am now just getting around to blogging it.

The book talks about how companies are able to get others to talk about their brands and help spread their brand online by being remarkable.  It is a really good book if you are into marketing and brand building you should check it out.  Thanks Idil!