Ben McConnell and Jackie Huba of Church of The Consumer Blog write about TOMS Shoes and the importance of Brand Evangelism. This site is an example of Brand Evangelism at work. Read their case study about how TOMS Shoes is using brand evangelism to further the TOMS cause.
We want to hear from other TOMS Shoe Fans from around the world! Tell us your thoughts about TOMS Shoes, send us your pictures/videos of you in your TOMS, or just say hi. Email us at fans@tomsshoefans.com